Location: 90 Hougang Avenue 10 #B1-20 Hougang Mall, 538766
Floor B1 · Hougang Mall
Iconic Singapore bak kwa brand with hand-grilled sweet and savoury meat slices, perfect for gifting.
Iconic Singapore bak kwa brand with hand-grilled sweet and savoury meat slices, perfect for gifting.
Bee Cheng Hiang is a household name in Singapore, famed for its hand-grilled bak kwa — thin, sweet and savoury slices of barbecued meat that have been a gifting tradition for decades. The signature sliced pork bak kwa remains the gold standard.Based on 15 Google reviews
Hui Min Tan
Thank you for your kind response. Unfortunately, I am not a fan of minced pork which normally does not taste of good lean meat and is mixed with fats and veins. There is no minced chicken, so why not offer minced chicken as an alternative? The service is good though.
Amirul Hakim
I used to buy bee chen hiang at this branch. But the last experience was definitely not a good one with the staff in charge of cashier, named Siok Lee. The other staff that was helping with the packaging was helpful and friendly.
GEPCSPA
Went to buy some pork floss today. Cashier was very unfriendly. Will not go back again.
Memoriespt
Many items other than Bak Kwa such as floss, cookies etc. With a small bbq area inside where they bbq their Bak Kwa there.
Yong Seng “alex” Phua
They are friendly and helpful.
Bee Cheng Hiang 美珍香 (Hougang Mall)
Bee Cheng Hiang Storefront
A brightly lit storefront with a large yellow sign displaying "BEE CHENG HIANG" in red neon letters. Below the sign, decorative pink cherry blossoms and traditional Chinese ornaments hang. The shop appears to be selling food products, with displays of packaged goods and what looks like meat products in refrigerated cases. Several customers are browsing and interacting with staff.
Bee Cheng Hiang
A brightly lit shop front with red neon signage that reads "BEE CHENG HIANG". The store displays various food products, including dried meats and snacks, in glass cases and on shelves. There are also decorative elements like red lanterns and cherry blossoms, suggesting a festive occasion. A promotional poster for "Applewood Smoked Pork" is visible to the right.
Bee Cheng Hiang
The exterior of a Bee Cheng Hiang shop, a food store, with its name prominently displayed in red neon letters above the entrance. The shop is filled with various food products, including packaged snacks, dried meats, and gift boxes. A display of gift boxes is visible on the left, and a refrigerated display case with food items is in the center. A promotional poster for a voucher sale is on the right.
Candied Bacon
A stack of candied bacon slices on a pink plate, with a serving utensil on the left and a yellow napkin on the right.
Bee Cheng Hiang Logo
The image displays the logo for Bee Cheng Hiang. It features red Chinese characters above the English text 'BEE CHENG HIANG' in red capital letters, all set against a white background with black borders at the top and bottom.
Butcher Shop Counter
A butcher shop counter with several customers and staff. The counter displays various cuts of meat and sausages. The background features yellow walls decorated with Chinese New Year ornaments and a large image of a girl.
Bakery and Food Storefronts
A view of two adjacent storefronts in a mall. The left storefront, labeled "BEE CHENG HIANG", appears to be a food store selling packaged goods and possibly baked items. The right storefront, labeled "Four Le", is a bakery with display shelves filled with bread and pastries. People are seen browsing and shopping in front of the stores.
Bakkwa Layer Snacks
A package of Bee Cheng Hiang Bakkwa Layer snacks is shown, with one snack partially unwrapped and placed in a clear plastic container. The packaging is yellow and white, featuring the brand name, product name, and a cartoon illustration of a Bakkwa snack with a face. The text "THIN & CRISPY" and "Net Weight 15g" are also visible.
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