Premium NTUC FairPrice supermarket with gourmet imports and specialty sections.
FairPrice Finest at Serangoon Garden Village is the upscale arm of NTUC FairPrice, offering a curated selection of gourmet imports, organic produce, artisan groceries, and premium household essentials, alongside everyday staples that cater to discerning home cooks.
The store features specialty sections including a cheese counter, chilled wines, ready-to-eat meals, and a fresh seafood display, with in-store shopping and delivery available for residents of Serangoon Gardens and the surrounding neighbourhood.
FairPrice Finest brings a touch of gourmet retail to the heartland, making premium ingredients and international specialities accessible without leaving the neighbourhood.
6634 2038
1 Maju Avenue, #B1-11/12/13/14/19/K8/K9, myVillage, Singapore 556679
myVillage
Operating Hours
Open Now
Closes at 11 pm (in 6h 53m)
Monday
7 am–11 pm
Tuesday
7 am–11 pm
Wednesday (Today)
7 am–11 pm
Thursday
7 am–11 pm
Friday
7 am–11 pm
Saturday
7 am–11 pm
Sunday
7 am–11 pm
Menu information is not available at this time.
Overall Rating
4.1/5
Based on 560 Google reviews
Negative Reviews
J Ang
Had poor experience at this outlet. I went for the self help payment kiosks, there was no indicator from the app to prompt for payment of any plastic bag used. I then placed my purchases in a bag. A staff abruptly appeared infront of me and …
Jo
don't know what happened to this ntuc. used to frequent this outlet a lot with no problem, but now they've reduced opening hours and the meat is ALWAYS out of stock. how does a grocery store not have any chicken thigh, breast, etc., only selling a WHOLE chicken or chicken feet? unbelievable.
Positive Reviews
Zara Abdullah
I think the service is so good. I witnessed a staff member helping a customer to reserve Christmas chocolates. The staff went above and beyond. Excellent customer service.
Maya Krishnan
The crowd is thin despite my visit on a Sunday morning. So if you prefer a less crowded outlet, this will be a perfect choice. The range of items in this store is not extensive due to the size, but comparing apple to apple. This store has served its purpose. Small but functional.
Karen Chia
Love the frozen food section, fair selection on frozen meat. Good selection of cheeses. Would appreciate signage to clarify shopping trolleys only take old one dollar or 50 cents coins. Like the Village feel of the area. Easy parking. Choices of food from a handful of restaurants, cafes or takeout outfits.
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Photo Gallery
FairPrice Finest Serangoon Garden Village
My Village at Serangoon Garden
The exterior of a modern building with large glass windows and a prominent red sign that reads "my VILLAGE AT SERANGOON GARDEN". An ornate red archway decorated with Chinese New Year motifs, including horses and floral designs, stands at the entrance. A person with a backpack is walking into the building. Several posters and signs are visible near the entrance.
FairPrice and Beauty Spas
A row of shops with prominent FairPrice signage. One shop is a beauty spa called Foret Tropicale Beauty Spa. Another sign advertises a free motivation talk for students.
FairPrice Xtra
The exterior entrance of a FairPrice Xtra supermarket. The large, illuminated sign "FairPrice Xtra" is prominently displayed above the entrance. Inside, rows of shopping carts are visible, along with aisles stocked with products. Several people are entering or browsing the store.
My Village at Serangoon Garden
A modern building with large glass windows and a prominent sign that reads "my VILLAGE AT SERANGOON GARDEN". The building is surrounded by trees.
My Village at Serangoon Garden
A modern building with glass windows and a prominent red sign that reads "my VILLAGE AT SERANGOON GARDEN". People are walking on a paved pathway in front of the building. There are trees with light-colored foliage on the left side of the image. Signs for "Little Farm" and "BELLA ITALIA" are visible near the pathway.
FairPrice Finest
The exterior of a FairPrice Finest supermarket. The store's name is prominently displayed in illuminated blue and yellow lettering above the entrance. Stacks of products and shopping baskets are visible outside the store. A sign with "FINEST DEALS" and various offers is placed near the entrance.
Assortment of Kellogg's Cereals
A collection of Kellogg's cereal boxes arranged on a wooden surface. The boxes include Rice Krispies, Corn Flakes, Frosted Flakes, Raisin Bran, Froot Loops, Mini Wheats Original, Corn Pops, Crispix, and Special K Original. A label indicating NTUC FairPrice Finest at Serangoon Garden Village is visible in the top left corner.
Supermarket Produce Aisle
A display of various fruits in a supermarket, including apples, green apples, oranges, and mangosteens. Price tags are visible for some items. A sign with store information is overlaid on the image.
Coffee Shop and Retail Storefront
A view of a shopping area with two distinct businesses. On the left, a store with a sign that reads "U Design" displays clothing and accessories. To the right, a coffee shop with a prominent sign "101CAFFE" is visible, with a person standing at the counter. The area features an escalator and a checkered floor pattern.
Produce Display
A display of fresh produce, including leeks, cabbage, and butternut squash, arranged in baskets on tiered shelves. The display is decorated with "Happy Lunar New Year" banners. A sign for NTUC FairPrice Finest is visible in the background.
Enlightened Cold Brew Coffee Ice Cream
A pint of Enlightened brand Cold Brew Coffee ice cream is held in a hand. The label indicates it has 70 calories per serving, more protein, and less sugar. The background shows a freezer aisle with other ice cream pints.
Wine Display
A shelf display of Chateau Furano wines, including red, white, and rose varieties. Each wine has a descriptive label and a price tag. Some labels indicate a "Price Drop Buy Now" promotion with savings. The display is organized with numbered wooden signs (3, 4, 5, 6) indicating different wine selections.
Noya Brand Pineapple Tarts
Several clear plastic containers filled with Noya brand rolled pineapple tarts are stacked on a shelf. The containers have red lids and decorative labels featuring the Noya Traditional Cookies logo and the product name. A price of SGD11.50 is indicated. Information about an NTUC FairPrice Finest store at MyVillage Mall in Singapore is also visible.
FairPrice Finest Supermarket
A display of fresh cauliflower and broccoli in baskets at a FairPrice Finest supermarket. The store is decorated with pink cherry blossoms and Chinese New Year decorations, including a hexagonal ornament with the Chinese character "福" (fu), meaning fortune. Shelves stocked with various products are visible in the background.
Escalators and Restaurant Advertisement
An interior view of a shopping mall with escalators. A digital advertisement for "HAJIME TONKATSU & RAMEN" is prominently displayed next to the escalators, featuring a chef and images of food. Other shops and signage are visible on upper levels. A caution sign for accessibility is attached to the escalator railing.
Chinese New Year Display
A display featuring a red lion head decoration and Chinese New Year greetings is set up in a store aisle. Shelves stocked with Coca-Cola products and other merchandise are visible in the background. A sign reads "Fair Price finest".
Apples for Pie
A display of green apples in a basket with a sign indicating they are SA Green Apples, priced at 2.45 for 5. A promotional sign above reads "The Apple of Your Pie" and highlights that the apples are rich in fiber and vitamin C.
Ice Cream Freezer Display
A freezer display filled with various pints of ice cream. Prominently featured are pints of Oatly ice cream in pink (strawberry) and brown (chocolate) packaging, with the slogan "Wow No Cow!". Below these, several pints of Tillamook ice cream are visible, including flavors like Sea Salt & Honeycomb Toffee and Oregon Marionberry Cheesecake. Digital price tags are visible for some of the Oatly products.
Red Ox Heart Tomatoes
A close-up view of a display of red ox heart tomatoes. The tomatoes are piled high in a wooden crate lined with paper that has a repeating pattern of the "little farms" logo. Some tomatoes have price stickers on them. A price tag is visible, indicating the tomatoes are from Australia, are Red Ox Heart variety, and cost $2.69 per 100g.
Modern Hallway with Storefront Reflection
A view down a modern hallway with a checkered floor. On the left, a glass-fronted store is visible, with lush greenery and illuminated signage that appears to read "ENZEN". The reflection in the glass shows the interior of the store, including bottles and shelves. On the right wall, large white lettering spells out "DBS". Two people are walking away from the camera towards the end of the hallway, where natural light is visible.
Bakery Counter
A view of a bakery counter with loaves of bread stacked on shelves above. The counter displays various ingredients in containers, utensils, and packaged goods. In the background, through a glass storefront, other products and a person can be seen.
Rolled Cookies in a Jar
A large clear plastic jar filled with rolled wafer cookies is prominently displayed. The jar has a beige lid and is packed with many rows of cookies. In the background, there are signs for "FairPrice fine" and other store elements, suggesting this is a retail environment. A text overlay provides location details for an NTUC FairPrice Finest store.
Ebara Japanese Ramen Soup
Three bottles of Ebara e-Basic Japanese Ramen Soup Chicken Paitan are displayed on a shelf. The soup is described as having the flavor of chicken broth and aromatic vegetables. Below the bottles, a price tag shows the item as 'JP R.SOUP CHK PAITAN EBARA' for 500ml at 6.90. Other products, including Heinz Chicken Broth, are visible on the shelves.
Wine and Beverage Display
A refrigerated display case filled with various bottles of wine and other beverages. The top shelves feature bottles of white and red wine, including brands like Jacob's Creek, Ruffino, and Biologico Organic. Below these are more wine bottles, some with colorful labels, and a selection of bottled drinks on the right side. Price tags are visible for many of the items.
Packaged Sausages
A close-up view of packaged sausages, including lamb and rosemary, and kurobuta pork. Each package has a label with product details, weight, price per kilogram, and total price. A bag of potato chips is visible at the top of the image.
Glucerna and Enercal Products with Stock Take Sheet
The image displays shelves stocked with various nutritional supplement products, primarily Glucerna and Nestlé Enercal. Three large cans of Glucerna, in vanilla and chocolate flavors, are prominently featured at the top. Below them, a Nestlé Enercal can is visible. A white sheet titled "CYCLE COUNT Stock Take on 23 March 2026" is placed in the center, detailing steps like "Arranged," "Counted," "Checked," "Scanned," and "Verify Scanned," with columns for Name and Authorised Personnel (Initial). Price tags are visible for some products, including Nestlé Enercal at $4.93 per 100g and Glucerna at $6.96 per 100g.
Fresh Produce Display
A display of fresh produce including purple and yellow cauliflower, dark red tomatoes, and what appear to be root vegetables. A sign reads "FRESH FROM FRANCE BON APPÉTIT!". Another sign indicates "AUSTRALIA BLACK OX HEART TOMATO $2.69 PER 100g". Below the tomatoes, a sign reads "FRANCE RATTE POTATO $1.99". In the background, people are visible inside a store.
Parking Lot with Shopping Carts and Vending Machines
A dimly lit parking garage with several shopping carts lined up on the left. In the background, two red vending machines are visible against a white wall. Cars are parked in the distance. The floor is concrete with yellow parking lines.
FairPrice Finest Store Display
A display of gift boxes and oranges at a FairPrice Finest store. The store's location is identified as NTUC FairPrice Finest, Serangoon Garden Village, 1 Maju Avenue, B1 level, MyVillage Mall, Singapore 556679. A red gift box labeled "KIRARA" is visible, along with a display of oranges. A price tag shows "4.95" for a "MIVAN GIFTPACK". Another sign indicates "Spring Specials" for an "Aust White Peach Giftbox".
FairPrice Chinese New Year Festive Shopping Hours
A promotional poster for FairPrice announcing special opening hours for the Chinese New Year period in January 2023. The poster features the FairPrice logo and festive Chinese New Year greetings in English and Chinese. It details the date range and corresponding opening hours, with reduced hours on Chinese New Year's Eve and the first two days of the Lunar New Year.
McCain Potato Cheese Shotz
Two bags of McCain Potato Cheese Shotz are displayed on a shelf. The bags are red and yellow with images of the potato cheese bites. Below the bags, a sign reads "Temporarily Out Of Stock". Another shelf below shows rows of frozen potato sticks.
Hari Raya Gift Box
A green gift box with a panda logo and "Selamat Hari Raya Aidilfitri" text. The box also features images of oranges and the text "CHUN JIAN PA PA GAN".
Chateau Furano Wine
Two bottles of Chateau Furano wine, one red and one white, are displayed on a shelf with price tags. The red wine is labeled 2021 and the white wine is labeled 2022. Both bottles are 720ml. The price tags indicate a special offer, with both wines originally priced at 59.00 each and now on sale for 46.00 each, with the offer ending on 23/03/26.
Organic French Poulet Display
A display stand for "Organic French Poulet" featuring a cartoon chicken wearing a medal and a hat, with pineapples. The text highlights features such as "Fed & Enriched with Premium MD2 Pineapple Enzymes," "FREE Roaming," "Trans fat FREE," "GAP Certified," "No Growth Hormones & Antibiotics Residues," "Rich Flavourful Aroma," and "Naturally Juicy, leaner and sweet tasting meat." Several certifications and logos are visible at the bottom.
Supermarket Interior
A view inside a supermarket with aisles of products, fresh produce displays, and shoppers. Decorative elements for Chinese New Year are visible, including red banners and floral arrangements. A sign indicates the location as NTUC FairPrice Finest, Serangoon Garden Village.
Organic French Pork
Bags of organic French pork are displayed in a refrigerated section. The packaging highlights that the pork is free roaming, GAP certified, contains no growth hormones or residues, has a rich flavourful aroma, contains bromelain, is naturally juicy, and is trans fat free. The pork is also described as being fed and enriched with premium MD2 pineapple enzymes. A price tag shows the product is 1.30kg and costs 19.90.
Mikan Jelly from Japan
A display of Mikan Jelly products from Japan, labeled as "Tamura Mikan Jelly" and "Marugato Mikan Jelly". The products are packaged in yellow boxes featuring illustrations of tangerines. A price tag shows "MARUGATO MIKAN JELLY Japan - EA $ 6.90". The text overlay indicates the location as NTUC FairPrice Finest, Serangoon Garden Village, 1 Maju Avenue, B1 level, MyVillage Mall, Singapore 556679.
Thai Mama's Kitchen Food Stall
A food stall with a prominent "THAI MAMA'S KITCHEN" sign. The stall features extensive illuminated menus displaying various Thai dishes with images and prices. A female staff member is visible behind the counter. In the background, there are stacks of plates, kitchen equipment, and a display case with steamed buns.
Hand holding a large heirloom tomato
A hand holds a large, ribbed, red heirloom tomato. In the blurred background, baskets are filled with various tomatoes, including red and yellow varieties.
Canned Tuna
Shelves stocked with cans of FairPrice Tuna Flakes in various flavors: Green Curry, Masman Curry, and Panang Curry. Some cans are marked as temporarily out of stock. Below the tuna cans, shelves display cans of John West sardines.
Christmas Snacks Display
A display of various snacks and cookies in clear plastic jars and tins, labeled "For The Finest Christmas". The shelves are stocked with numerous identical containers. A red display stand with a lion dance decoration and Coca-Cola branding is prominent. In the background, a dining area with people seated at tables is visible.
Penfolds Wine Display
A display of Penfolds wine bottles and gift boxes. On the left is a cylindrical gift box with a blue and white checkerboard pattern, featuring the Penfolds logo and "BIN 28 SHIRAZ 2022 DESIGNED by NIGO". To the right are two red, rectangular gift boxes with the Penfolds logo, "BIN 600 CALIFORNIA CABERNET SHIRAZ", and "FROM PENFOLDS TO THE WORLD". A price tag shows "126.00" for "BIN 600 CAB SHIRAZ PENFOLDS".
Supermarket Produce Aisle
A wide shot of a supermarket aisle featuring fresh produce. On the left, a tiered display holds various vegetables like onions and apples. In the center, refrigerated units are stocked with more produce. To the right, shelves are filled with packaged snacks and other grocery items. Signage indicates "fruits & vegetables" and "Eat Healthy Go Green."
Fairprice Thai Glutinous Rice Promotion
A sign advertising a price drop on Fairprice Thai Glutinous Rice. The sign indicates a saving of $1.52, with the original price being $7.47 and the sale price $5.95 per pack. The rice is sold in 2.5kg packs. The background shows stacks of packaged rice.
Driscoll's Blueberries
A clear plastic container filled with fresh blueberries. A yellow and purple label is affixed to the front of the container. The label features the Driscoll's logo, the text "Only the Finest Berries™", and "Blueberries". A "JUMBO" sticker is also visible. The product information indicates it is from Yunnan, China, with a net weight of 200g.
Pistachios in a jar
A close-up shot of pistachios in a clear jar. A small blue packet with text in multiple languages, including 'DO NOT EAT', is visible on top of the nuts.
Bitter Gourd
A display of bitter gourds packaged in plastic containers and arranged in a basket. A price tag in the foreground indicates "S FINEST BABY BITTERGOURD 250g 1.48 each".
Produce Display
A close-up view of Romanesco broccoli and other vegetables, including purple and yellow cauliflower, and tomatoes, displayed in baskets and wooden crates. In the background, shelves are stocked with packaged goods and gift baskets.
Furano Wine Bottles
Three bottles of Furano wine are displayed on a shelf. The bottles are labeled "Furano Wine" and feature images of lavender fields and vineyards. Below the bottles are price tags indicating a special offer.
Fresh Fruit Display
A display of fresh fruit, including apples and oranges, arranged in woven baskets on shelves. Price tags are visible for some items.
Organic Food Products
A display of various organic food and drink products, including baby formula, dairy milk, oat milk, rice cakes, honey, and apple cider vinegar. The products are arranged on shelves in a retail setting.
Shop Interior with Various Goods
A view into a shop filled with a wide variety of items, including bags, globes, artwork, stuffed animals, and decorative objects. A person is visible inside the shop, standing behind a counter. A sign on the exterior wall reads "WE SELL EVERYTHING IN THE SHOP, EXCEPT THE HUMANS - HYGGERIUM". Another sign visible outside the shop states "SPACE AVAILABLE".
Fresh Produce Display
A vibrant display of fresh vegetables in a grocery store. The image shows rows of broccoli, carrots, tomatoes, and bell peppers in various colors including green, yellow, and red. Several price tags are visible, indicating prices per unit or weight.
Sambal Ikan Bilis Bun Promotion
A display of packaged Sambal Ikan Bilis Bun products with a promotional sign. The sign advertises a special offer of $1 each, down from $1.30, under the heading "Spicy Savoury Goodness!". The packaging for the buns is orange with red and blue accents, featuring an image of garlic and chili.
Snack Aisle
A shelf in a store filled with various snacks, including pretzels, gummy candies, marshmallows, popcorn, cookies, and other packaged treats. The items are arranged on multiple shelves, with some products in boxes and others in individual bags. Many of the packages feature colorful designs and Japanese or Korean text.