Fragrance Bak Kwa (The Seletar Mall) 香味肉干 at The Seletar Mall
Location: SELETAR MALL, 33 Sengkang W Ave, #B2-K7, 797653
Floor B2 · The Seletar Mall
Traditional Singapore bak kwa brand famed for smoky-sweet barbecued meat slices.
Traditional Singapore bak kwa brand famed for smoky-sweet barbecued meat slices.
Fragrance Bak Kwa at The Seletar Mall brings a well-established Singapore brand renowned for its traditional barbecued meat slices to Sengkang, a must-have during festive seasons and everyday snacking alike.The range includes classic pork bak kwa, sliced and minced varieties, as well as chicken and premium options, all char-grilled for that signature smoky-sweet flavour.
Pick up a pack or two and savour a time-honoured Singaporean treat; their festive promotions and bundle sets are especially worth seeking out.
Operating Hours
Overall Rating
Based on 147 Google reviews
Negative Reviews
No negative reviews yet.
Positive Reviews
Ladymaster Wong
Josephine is very helpful. She recommend a lot of good deal for me so the result I buy more from her. She have lots of patience to customer.
Minhui Lee
Josephine is very friendly, her service is good and fast! Well recommended.
Nicole Yap
The staff are friendly, the mini salty tau sar piah is awesome. Will come back!
Cindy Tan
Chance upon the pork floss promotion. Aunty Josephine is very nice.
Shermaine Ng
Experienced staff who guide on the different flavours and recommendations. Knowledgeable. Shop is tidy and clean.
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Photo Gallery
Fragrance Bak Kwa (The Seletar Mall) 香味肉干
Fragrance Bak Kwa
A food stall in a mall selling bak kwa. The stall has a display case filled with various types of bak kwa and other snacks. There are also signs with prices and promotions.
Fragrance Bak Kwa
A brightly lit stall with a prominent sign reading "FRAGRANCE BAK KWA" above a display of meat products. Digital screens show images of the food, and price lists are visible. A person in an orange shirt is working behind the counter. Several customers are browsing in front of the stall.
Fragrance Bak Kwa
A box and a shopping bag with the brand name "Fragrance" and Chinese characters, both featuring images of bak kwa (dried meat slices). A pile of bak kwa is also shown on a small plate.
Kurobuta Bak Kwa
Two pieces of Kurobuta Bak Kwa shaped like pigs are displayed in front of a package of the same product. The package is orange and features the brand name "Fragrance" and "KUROBUTA" in English and Chinese.
Assortment of Meat Snacks and Ingredients
A top-down view of a white wooden surface displaying various meat snacks and ingredients. In bowls and on plates are shredded meat, crispy meat slices, and what appears to be jerky. There are also almonds, a small dish with an egg yolk and chili sauce, a jar of milk, and a honeycomb with a honey dipper. The snacks are arranged in a visually appealing manner, suggesting a food product display.
Fragrance Traditional Recipe since 1969
A close-up shot of shredded meat with curry leaves, served on a white plate. A broken eggshell with a bright orange egg yolk sits next to the plate, with some shredded meat spilling out of another broken eggshell. The background is a white wooden surface. The brand name "Fragrance" and Chinese characters are visible in the upper right corner.
Fragrance Bak Kwa
A stack of glistening, red bak kwa (barbecued pork) is presented on a dark green ceramic pedestal dish. The bak kwa appears to be thinly sliced and slightly charred at the edges. In the background, two clear glasses and a sprig of green herbs are visible. The brand logo "Fragrance Traditional Recipe since 1969" is displayed in the upper left corner, along with Chinese characters. Orange Chinese characters are also present on the right side of the image.
Fragrance Bak Kwa
A stack of glistening, thin slices of bak kwa (dried meat) are presented on a small, dark green ceramic dish. The bak kwa appears to be glazed and slightly charred at the edges. In the background, out of focus, are two clear glasses and some sprigs of greenery. To the right of the bak kwa, the brand logo for "Fragrance" is visible, featuring a circular emblem with the word "FRAGRANCE" and Chinese characters. Below the emblem, the brand name "Fragrance" is written in an orange, cursive font, with the tagline "Traditional Recipe since 1969" underneath. To the far right, vertical Chinese characters are also present.
Food stall display
A food stall display featuring various snacks and baked goods. Products include crispy pork floss, butter cake, and durian puff pastry. Prices and promotional offers are visible on some items.
Google Review Promotion
A sign encouraging customers to review the business on Google. It offers 100g of crispy pork floss for free upon showing the review to staff. The sign features the Google logo, a QR code, and illustrations of hands holding phones. The sign is placed on a counter near a cash register and payment terminal.
Premium Truffle Bak Kwa Box
A close-up shot of a black gift box and a bag, both featuring a dark pattern and gold accents. The box is in the foreground and displays text that reads "Fragrance" and "PREMIUM TRUFFLE BAK KWA" in English and Chinese. An image of truffles and dried meat slices is also visible on the box. The bag in the background has a similar design and text.
Fragrance Pineapple Tarts
Two clear plastic containers filled with pineapple tarts. Each container has an orange label with Chinese characters and the English text "Fragrance Pineapple Tart". The label features a colorful illustration of a village scene with trees and people.
Disney Tote Bag
A white canvas tote bag with a Disney design featuring Mickey and Minnie Mouse. The bag has red and yellow flowers and the Disney logo. It is placed on a counter next to a payment terminal and some promotional materials with QR codes.
Baked Goods in Packaging
A plastic bag filled with small, round baked goods is placed on an orange surface. The bag has an orange and white label with the word "Fragrance" and some Chinese characters. A red plastic bag is partially visible below the baked goods. In the background, there are storage containers, a stool, and a blue bucket with a mop. A sticker on the orange surface reads "FROZEN PURCHASE".
Snack Display
A close-up view of a display of various snacks in clear plastic containers. The snacks appear to be crispy rolls and nuts. Some containers are decorated with images of Minnie Mouse. Price tags are visible for 'Crispy Pork Floss Roll'. In the background, a blurred view of a store interior with more products and customers can be seen.
Fragrance Pastries
A bag of Fragrance brand pastries, likely traditional Chinese pastries, with the brand logo and name visible. The packaging is orange and clear plastic, showing about ten pastries inside. Text on the packaging includes
Food Stall Display
A food stall display featuring various snacks and dried meats. In the foreground, boxes of Pandan Butter Cake are visible with prices listed. Behind this, bags of crispy pork floss and other meat products are displayed. Shelves in the background are stocked with packaged snacks and cookies. A sign offers a $10 voucher for customers who did not receive a receipt, with instructions to scan a QR code.
Disney Tote Bag with Food Promotions
A canvas tote bag featuring Mickey and Minnie Mouse is displayed in front of promotional posters for food items. One poster advertises '1 KG SIGNATURE SLICE TENDER BAE' for $18/KG. Another poster shows various food items with prices, including 'Kou Rou Wai' for $12 and 'Traditional Braised Pork Knuckle Stew'. A sign indicates 'LIFE SG CREDITS ACCEPTED HERE'.
Bak Kwa Stall
A stall selling bak kwa and other snacks. Two staff members are serving customers. There are various promotions displayed, including 50% off and special offers.
Snack Display
A display of various snacks, including bags of chips and pork floss, on an orange surface. A menu board with images of food items and prices is visible in the background. A QR code and promotional information are also present.
Assortment of Pork Floss and Snacks
A display of various packaged pork floss and other snacks, with promotional signage. The items are arranged on shelves and in a glass display case. Some packaging features images of pigs and text in English and Chinese. Promotional flyers advertise deals such as '2 for $9' and 'Buy 1 Free 1 for $20.80'. A 'Scratch & Win' sign is also visible.
Checkout Counter
A cashier in an orange uniform and mask is preparing items at a checkout counter in a supermarket. There are various products displayed behind the counter, and customers are visible in the background. A payment terminal and a computer monitor are on the counter.
Assorted Meat Floss Products
A display of various meat floss products, including crispy pork floss and bak kwa. Some products are packaged in individual bags, while others are in larger boxes. Promotional signs indicate prices and offers, such as '1 FOR $5, 2 FOR $9' for pork floss and 'BUY 1 FREE 1, 2 for $20.80' for floss series products. Jars of what appear to be dried goods are visible in the background.
Payment Terminal and Snacks
A close-up view of a NETS payment terminal displaying the FlashPay logo, alongside several food items. These include jars of what appears to be pork floss and a bag of crispy shrimp rolls labeled 'Hae Bee Hiam'. A promotional sign offers a free 100g of crispy pork floss for showing a review.
Checkout Counter with Food Products
A checkout counter displays various food products, including prawn rolls and pork floss. A NETS payment terminal is visible, along with QR codes for payment and a Google review prompt. Staff members in orange uniforms are partially visible in the background.
FairPrice Finest Store with Snacks
A FairPrice Finest supermarket aisle is filled with various snacks and festive decorations. In the foreground, shelves are stacked with jars and containers of cookies and savory snacks. A sign featuring Mickey and Minnie Mouse from Disney hangs above. In the background, staff members are seen attending to customers and restocking shelves. The store appears to be decorated for a festive occasion, possibly Chinese New Year, with red lanterns and floral arrangements.
Fragrance Food Bag and Menu
An orange reusable bag with a floral pattern and the "Fragrance" logo is placed on top of several menus. The menus display various frozen food items and promotions, including "Early Bird" specials and "Kou Rou Wang."
FairPrice Finest Store
A view inside a FairPrice Finest supermarket, showing a display of food products and a checkout counter. The store's signage "FairPrice Finest" is visible in the background. Various packaged food items, jars, and what appears to be dried meats are displayed on counters. A person in an orange uniform is visible at the checkout area.
Crispy Pork Floss Packaging
A hand holds a package of crispy pork floss. The packaging features a stylized illustration of a pig and the text "Crispy pork floss" in English and Chinese characters. The brand name "Fragrance" is visible in the upper left corner. In the background, there are yellow trays and a red promotional sign with text that includes "GIFT VOUCHER $49".
Checkout Counter
A store employee wearing a face mask and a red uniform stands behind a checkout counter. Various products are displayed on shelves and the counter, including cookies, gift boxes with Disney characters, and payment terminals. A sign offers a free gift card for customers who did not receive a receipt.
Fragrance Food Stall
A brightly lit food stall with orange accents and prominent signage displaying the word "FRAGRANCE" in English and Chinese characters. The stall appears to be located within a larger retail space, possibly a supermarket, as indicated by the "FairPrice" sign in the background. Several customers are visible, interacting with staff at the counter. The stall displays various food items, including what appear to be packaged snacks or pastries.
Counter with food products and payment terminal
A counter display filled with various food products in clear plastic jars and round containers. A digital display shows "Sliced Tender Bak Kw 62.70 TOTAL 62.70". A Google review QR code is visible, offering a free 100g crispy pork floss for reviews. A payment terminal and other electronic devices are also present.
Crispy Pork Floss and Receipt
Two bags of crispy pork floss are visible, one in the foreground and another slightly behind it. A receipt is placed on top of the pork floss bag in the foreground. Promotional flyers with food items and prices are also visible in the background.
Fragrance Food Display
An assortment of orange reusable shopping bags and insulated bags are displayed on a table. Several promotional flyers and menus are laid out on the table, showcasing frozen food items and membership information. A person in an orange uniform is partially visible in the background.
Food Display
A display of various food items, including packaged snacks and dried meats, arranged on shelves and in containers. Some items are labeled with prices and promotional offers. Two people are visible in the background, one interacting with a phone.
Fragrance Crispy Pork Floss and Shopping Bag
An orange reusable shopping bag with a floral pattern and the "Fragrance" logo is displayed. In front of the bag, a package of "Crispy pork floss" is visible. Several price lists or menus are laid out on the counter, showing various food items and their prices. One menu section is titled "FROZEN FOOD" and lists items like "Frozen Prawn Roll" and "Braised Phoenix". Another section appears to be a job advertisement.
Assortment of Snacks and Food Items
A display of various packaged snacks and food items, including dried meats, crispy fish skin, peas, coffee, and chili tapioca. Several items are on promotion with 'Mix & Match' deals and discounts.
Store Display with Food Items and Staff
A store employee wearing an orange uniform and a face mask stands behind a counter filled with various food products. Products include packaged snacks, jars of cookies, and boxes of pastries. A sign offers a $10 voucher for those who don't receive a receipt. The store's signage "FairPrice finest" is visible in the background.
Bag with Lion Graphics and Menu
A reusable shopping bag with orange handles features a repeating pattern of cartoon lions, flowers, and Singapore landmarks. The word "FRAGRANCE" and Chinese characters are printed on a red band. A menu board is visible to the right, displaying frozen food items and prices.
Packaged Food Products
Two plastic bags of packaged food products are displayed on an orange surface. The bag on the left contains a light brown, shredded food item with the brand "Fragrance" visible. The bag on the right contains a darker brown, shredded food item with the text "Crispy pork floss" and an illustration of a pig. A flyer with promotional information and a QR code is partially visible below the food items.
Snack Display
A display of various snacks and treats, including crispy pork floss, pandan butter cake, and other packaged goods. Some items are in clear plastic containers with Mickey and Minnie Mouse designs. Promotional signs indicate prices and offers.
Food Products Display
A close-up view of various food products, including durian puff pastry, crispy pork floss tots, and canned goods, displayed on a counter. Pricing information is visible for some items. In the background, a person in an orange shirt is visible, and shelves with more products are seen.
Orange tote bag with "Fragrance" logo
An orange tote bag with a repeating pattern and the "Fragrance" logo is held up in front of a display case. Below the bag, a menu board lists various frozen food items and their prices. The menu includes items like "You Rou Wan" and "Frozen Prawn Roll." In the background, a display case shows grilled meat products.
Crispy Pork Floss Packaging
A close-up of a package of crispy pork floss. The packaging features the brand name "Fragrance" and the product name "Crispy Pork Floss" in English and Chinese. A pile of pork floss is depicted on a white bowl. The text "MADE IN SINGAPORE" and "新加坡制造" is visible, along with a small image of the Merlion. Other food packaging is visible in the background, with some price tags.
Crispy Pork Floss Pricing
A close-up of packaging for Crispy Pork Floss, with a price tag indicating a promotion. The tag reads "CRISPY/ PORK FLOSS (100G)" and shows pricing for the product in both English and Chinese characters. The promotion offers "1 FOR $5" and "2 FOR $9", with a regular price of "RSP: $6.90 EACH". The packaging itself features an illustration of a pig.
Food stall with various snacks and cakes
A food stall displays a variety of snacks and cakes. In the foreground, there are boxes of Pandan Butter Cake priced at $13.80 for one box and $19.80 for two. There are also promotional signs for "Crispy Pork Floss" and "Floss Series Pau" with a buy one get one free offer. A staff member in an orange shirt is visible behind the counter. In the background, a sign reads "finest" and indicates a self-checkout area.
Fragrance Food Products
An orange reusable shopping bag with the Fragrance logo is displayed prominently. In front of the bag, several menus and promotional flyers are laid out, showcasing various food items and discounts. One flyer advertises "SET 1 KOU R LION'S $30" and lists "RAISED PORK BELLY WITH PRESERVED VEGETABLES, PORK RIBS WITH BLACK BEAN, YAKITORI GRILL". Another flyer offers a discount of "$1 off" on frozen food items.
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