Swee Heng 1989 Classic (The Seletar Mall) at The Seletar Mall
Location: 33 Sengkang W Ave, B1-19, Singapore 797653
Floor B1 · The Seletar Mall
A heritage bakery and eatery serving time-honoured Chinese pastries, kueh and festive specials since 1989.
A heritage bakery and eatery serving time-honoured Chinese pastries, kueh and festive specials since 1989.
Swee Heng 1989 Classic is a well-established Chinese bakery and restaurant that has been serving the community from The Seletar Mall since 1989. Known for its wide selection of traditional kueh, festive pastries and homestyle Chinese dishes, it has become a go-to spot for those seeking authentic flavours rooted in heritage recipes.Beyond its signature baked goods and kueh, Swee Heng offers a range of cooked dishes that make it a convenient stop for a satisfying meal. Available for takeaway. The menu caters to families, office workers and anyone craving a taste of familiar, no-fuss Chinese comfort food.
Whether you are picking up traditional pastries for a gathering or sitting down to a hearty meal, Swee Heng 1989 Classic delivers consistency and warmth with every visit. Drop by to experience a slice of Singapore's culinary heritage.
Operating Hours
Overall Rating
Based on 59 Google reviews
Negative Reviews
Chris Chua
Just sharing for ang gu keuh lover like me. I bought this packet (peanut) and went home for snack. First bite something was wrong as the peanut rancid smell is quite strong. Took a 2nd one and is still the same. The texture also far from the kueh is to be if you know what I mean. Had to throw the whole packet. Hope can be improved.
Sumyatnaing Naing
Just bought this evening and the smell is so strong. I got my stomach pain after I eat this cake.
Positive Reviews
M.reezal Rahamat
1st time getting a Bdae cake from Swee Heng Seletar Mall. The Tiramisu Caramel cake was not too sweet. My family enjoyed the cake.We were surprised that Swee Heng provided disposable forks and plates. I normally don't get disposable forks …
Asia Apparel
Favorite place to buy some bread for next day breakfast. Last time at the corridor of the mall now upgrade to a shop lot.
William Lu
They have new store opening, the variety is better than previous store. But the price wise was a little bit higher, it seemed.
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Photo Gallery
Swee Heng 1989 Classic (The Seletar Mall)
Swee 1989 Heng
The exterior of a bakery shop with the name "SWEE 1989 HENG" displayed prominently above the entrance. Inside, display cases show baked goods, and customers are seen queuing. A digital display board shows an advertisement for "Origin Butter".
Swee Heng 1989 Classic
The exterior of a bakery with a prominent sign reading "SWEE 1989 Classic HENG". A digital menu board displaying various cakes is mounted on the wall. Inside, shelves are stocked with baked goods, and customers are visible.
Swee 1989 Classic
The exterior of a bakery shop with a prominent sign that reads "- SWEE 1989 CLASSIC -". The shop has a modern facade with wooden accents and glass display cases filled with pastries and baked goods. People are seen entering and exiting the shop, and some are browsing the displays. A digital screen displays an advertisement for "MID AUTUMN".
Fruit Cake
A round cake topped with a variety of fresh fruits including strawberries, blueberries, dragon fruit, kiwi, mango, and lychee. The sides of the cake are covered in sliced almonds. The cake is presented on a wooden cake stand. In the background, there are two mangoes, blackberries, and white chocolate decorations. A disclaimer text is visible at the bottom.
Mango Cake with Strawberries and Blackberries
A round cake with a bright orange glaze is presented on a wooden cake stand. The cake is decorated with fresh strawberries, blackberries, small powdered pastries, and white chocolate shards. The side of the cake features a pattern of line drawings of various cakes. A white plaque on the cake reads "SWEE HENG 1989 classic". In the background, two mangoes and some dark berries are visible. The text at the bottom states that Swee Heng reserves the right to amend cake decorations and that the image is for illustration purposes only.
Chocolate Swirl Buns
A clear plastic container holds several chocolate swirl buns. The buns have a light-colored dough swirled with dark chocolate. A black and gold sticker on the container reads "SWEE HENG 1989 CLASSIC" in white and gold lettering.
Burnt Basque Cheesecake
A whole, round Burnt Basque cheesecake with a caramelized, slightly burnt top and a creamy yellow interior. The crust is golden brown with darker, charred spots, and the sides show a distinct layered texture. The cheesecake is presented against a plain white background.
Egg Tarts
Four egg tarts are arranged on a wooden serving board. The tarts have flaky, golden-brown crusts and a smooth, bright yellow custard filling with caramelized tops. The serving board has a wood grain pattern and a yellow edge. The background is white.
Savory Pastry with Cheese and Herbs
A close-up studio shot of a savory pastry, likely a bread roll or danish, against a white background. The pastry is elongated and twisted, generously topped with melted cheese that has browned in places. Visible within the cheese are hints of tomato sauce and possibly small pieces of meat or vegetables. A light sprinkle of chopped green herbs, likely parsley, garnishes the top. The pastry itself appears golden brown and slightly flaky.
Pandan Bread with Jam
Two loaves of pandan bread, each divided into four rolls, are shown against a white background. The bread has a vibrant green interior and a golden-brown, glossy top. A dark jam filling is visible between the green bread layers.
Gold Number 1 Candle
A gold-colored candle shaped like the number 1 is shown against a white background. The candle has a metallic finish and a thin wick at the top. It is attached to a thin golden stick at the bottom, which is used to insert it into a cake or other surface.
Slice of Castella Cake
A rectangular slice of golden-brown Castella cake sits in a black plastic container against a white background. The cake has a light, airy texture with a slightly browned top.
Croissant with Salt Crystals
A close-up studio shot of a single, golden-brown croissant with a textured, slightly cracked surface. Coarse salt crystals are sprinkled on top. The croissant is isolated on a white background.
Savory Bagel with Cheese and Filling
A close-up studio shot of a round, savory bagel. The bagel has a golden-brown crust with visible char marks. It is topped with melted, stringy cheese that drips down the sides. Slices of what appear to be meat or vegetables are embedded in the top, along with a green-colored filling peeking through the cuts. The background is pure white.
Tiramisu Cake
A tiramisu cake decorated with cocoa powder, blackberries, rosemary, and chocolate swirls. The cake is on a white cake stand, with small bowls of toppings in the background. The side of the cake has line drawings of different cake slices. A disclaimer about cake decoration changes is visible at the bottom.
Garlic Cheese Bread
A close-up studio shot of a golden-brown, elongated bread roll topped with a green herb and cheese mixture. The bread has a slightly crispy crust with visible specks of cheese and herbs baked into the top. The background is pure white.
Raisin Swirl Bread
A close-up studio shot of a sweet bread roll with a swirl pattern, filled with raisins and topped with granulated sugar. The bread is golden brown and appears soft and fluffy.
Four Buns with Sesame Seeds
Four golden-brown baked buns are arranged in a cluster against a white background. Each bun is topped with a sprinkle of white sesame seeds.
Nut and Seed Tartlet
A close-up studio shot of a single tartlet filled with a mixture of nuts and seeds. The tartlet has a golden-brown, crisp base. The filling appears to be a blend of sliced almonds, whole walnuts, pumpkin seeds, and possibly other nuts and seeds, all coated in a glossy caramel or honey glaze. The items are piled high in the tartlet, creating a textured and appetizing appearance. The background is pure white, isolating the product.
Macadamia Nut Tart
A close-up shot of a macadamia nut tart with a golden-brown crust and a filling of glossy, caramel-coated macadamia nuts. The nuts are plump and varied in shape, some appearing whole and others halved, all coated in a rich, amber-colored glaze. The tart is presented against a clean white background, highlighting the texture and sheen of the nuts and pastry.
Savory Cheese and Shredded Meat Pastry
A close-up, isolated studio shot of a golden-brown baked pastry. The pastry has a braided or twisted shape, with visible pockets filled with shredded meat and topped with melted, slightly browned shredded cheese. The bread itself appears soft and slightly glossy.
Raisin Bread Rolls
A clear plastic bag containing six golden-brown raisin bread rolls. The rolls are elongated and appear soft. A decorative pattern, possibly a logo or branding, is visible through the plastic, featuring circular elements and what looks like the number '8' or a stylized 'B'. The background is plain white.
Whole Grain Bread Roll
A close-up studio shot of a whole grain bread roll on a white background. The roll is elongated and covered in a variety of seeds and grains, including oats, pumpkin seeds, sunflower seeds, and flax seeds. The crust is golden brown and appears to have a slightly textured surface.
Sliced Bread
A close-up shot of several slices of bread, stacked and arranged in a diagonal line against a white background. The bread has a golden-brown crust and a soft, white interior with visible layers.
Almond Chocolate Swirl Bread
A close-up shot of a braided loaf of bread, likely a sweet bread, topped with sliced almonds. The bread has a rich, glossy brown crust with visible dark chocolate swirls baked into the dough. It is presented on a white paper liner.
Cheese Bread
A close-up shot of a golden-brown cheese bread roll, sprinkled with dried herbs. The bread has a textured, crispy crust with melted cheese visible in the crevices.
Chocolate Cake with Pretzel and Almond Topping
A rich chocolate cake is presented on a white cake stand. The cake is covered in dark chocolate frosting and studded with what appear to be chocolate pearls or nuts. The top of the cake is adorned with swirls of light brown frosting, drizzled with caramel sauce, and decorated with mini pretzels and slivered almonds. A small white plaque on the cake reads "SWEE HENG 1989 classic". In the background, two small white bowls contain toppings, one with what looks like crushed nuts or cereal, and the other with chocolate sprinkles. A white cloth is draped to the right of the cake. Text at the bottom of the image states, "Swee Heng reserved the right to amend the cake decorations from time to time, subject to availability" Image provided are for illustration only!
Ham and Egg Pastry
A close-up studio shot of a golden-brown baked pastry filled with chopped ham and scrambled egg, sprinkled with dried herbs. The pastry has a twisted dough design with visible ham pieces embedded in the sides.
Walnut Swirl Bread
A close-up studio shot of a golden-brown swirl bread topped with walnuts, presented on a white background. The bread is baked in a paper liner, showcasing its twisted dough and rich, caramelized appearance.
Red Velvet Cake
A square red velvet cake with white and pink layers, decorated with red macarons, blackberries, white chocolate shards, and physalis. A small bowl of red powder and a spoon are on the side. The cake has a white plaque with "SWEE HENG 1989" written on it.
Savory Bun with Meat Filling
A close-up studio shot of a golden-brown, glossy bun sprinkled with sesame seeds. The bun is sliced open, revealing a filling of dark, reddish-brown, thinly sliced meat, possibly jerky or cured meat. The meat has a slightly textured and chewy appearance. The background is pure white, isolating the food item.
Salted Croissant
A close-up shot of a golden-brown croissant sprinkled with coarse salt crystals. The croissant is placed on a wooden shelf, with other baked goods visible in the blurred background.
Dorayaki with Red Bean Paste
A close-up studio shot of a dorayaki, a Japanese pancake sandwich, filled with red bean paste. The pancake is golden brown and slightly fluffy, with a visible cross-section revealing the sweet red bean filling.
Hot Dog Bun with Toppings
A close-up shot of a hot dog bun, split lengthwise and filled with a sausage. The sausage is topped with a drizzle of ketchup and mayonnaise. The bun is golden brown and appears soft. It is presented in a white fluted paper liner and rests on a rustic wooden board. A blurred green plant is visible in the background.
Cheese Bread
A close-up studio shot of a single piece of cheese bread against a white background. The bread is golden brown and appears to be topped with melted cheese that has bubbled and browned in places. The texture of the bread is visible, with a slightly crispy crust and a soft interior.
Swiss Roll
A close-up studio shot of a slice of green Swiss roll cake with a white cream filling. The cake is light green and appears to be flavored with pandan. The cream filling is swirled within the cake. The background is white.
Coconut Bread with Green Filling
A close-up shot of a round bread, possibly a pastry, covered in shredded coconut. A dollop of bright green filling is visible in the center of the top. The bread is wrapped in a green leaf material, giving it a rustic presentation. The background is plain white.
Bread with Shredded Pork Topping
A close-up studio shot of a bread roll topped generously with shredded pork. The bread appears to be a light brown, soft bun, and the shredded pork is a vibrant orange-brown color, finely textured and piled high. The image is isolated on a white background.
Savory Baked Bun
A close-up studio shot of a round baked bun, possibly a savory pastry, is presented against a white background. The bun is topped with melted cheese and what appears to be pieces of sausage or meat. It is wrapped in a green leaf, likely for presentation or to aid in baking. The crust of the bun is golden brown, with some darker, caramelized areas. The cheese is melted and slightly browned in places, with visible strands. The meat filling is visible in chunks beneath the cheese.
Bakery Display
A busy bakery with a long display case filled with various pastries, cakes, and bread. Customers are seen browsing and purchasing items. The bakery has a bright and clean interior with visible industrial-style ceiling fixtures. A sign above the counter reads "SWEE HENG 1989".
Bakery Display
A display case filled with various baked goods, including buns, pastries, and rolls. Some items are packaged in clear bags with branding that says "The Share Happiness". Price tags are visible for some items.
Garlic Bread Roll
A close-up studio shot of a golden-brown garlic bread roll on a white background. The roll has a twisted shape and is topped with visible pieces of garlic and herbs, likely parsley. The bread appears soft and slightly glossy from a glaze or butter.
Peanut Butter Croissant
A close-up studio shot of a croissant filled with peanut butter. The croissant is sliced horizontally and filled with a generous amount of peanut butter. A portion of the croissant has been cut off and is shown separately, revealing the fluffy interior and the peanut butter filling. The croissant has a golden-brown crust with visible salt crystals on top.
Puff Pastry
A close-up studio shot of a golden-brown puff pastry on a white background. The pastry has a flaky, layered texture and appears to be slightly glossy.
Croissant Sandwich
A close-up studio shot of a croissant sandwich on a white background. The sandwich is filled with a breaded, orange-colored filling, slices of white onion, and a slice of yellow cheese.
Cakes and Pastries Display
A refrigerated display case filled with various cakes and pastries. The cakes are arranged on multiple shelves, with some whole cakes and others sold by the slice. Many of the cakes have decorative toppings and appear to be from a bakery. The brand "1989" is visible on several items.
Bakery Display
A view inside a bakery with a display of various cakes, pastries, and bread. The counter is decorated in a light blue color, and there are shelves filled with baked goods. Some promotional posters are visible on a black display stand.
Bakery Counter with Pastries
A person wearing a black cap, black t-shirt, and grey shorts is standing at a bakery counter, reaching towards a display case filled with pastries. The counter displays various packaged baked goods, including cakes and rolls. A sign above the counter reads "Please wear a mask before entering." Another sign shows a "FREE TEA" promotion. The floor has a patterned tile design.
Green Waffle with Caramel Topping
A close-up, overhead shot of a green-colored waffle served on a white plate. The waffle is cut into four sections, and one half is generously topped with a smooth, caramel-colored spread. The waffle has a classic grid pattern.
Almond Bun
A close-up studio shot of a golden-brown bun topped with sliced almonds, presented in a green leaf wrapper. The bun has a glossy sheen and appears soft.
Bakery Display
A display case filled with various baked goods, including donuts, pastries, and bread. The items are individually packaged in plastic and arranged on wooden shelves. Some items have small black labels in front of them, likely indicating prices or product names. The overall presentation suggests a self-service bakery or a section of a larger store.
Bakery Display
A wide shot of a bakery display case filled with various baked goods. The shelves are stocked with breads, pastries, cookies, and other treats. Some items are individually packaged, while others are displayed in bulk. The display case has a modern design with wooden accents.
Cream-filled bread
A close-up, top-down view of a round, golden-brown bread roll that has been sliced open to reveal a thick, creamy white filling. The bread has a twisted, braided appearance on the exterior, with visible pieces of dried fruit or nuts embedded in the crust. The filling appears smooth and rich.
Red Bean Croissant
A close-up studio shot of a golden-brown croissant, sprinkled with sesame seeds and coarse salt. The croissant is sliced in half, revealing a rich, dark red bean paste filling within its flaky layers. The background is pure white.
Bakery Display
A display case filled with various baked goods, including loaves of bread labeled "Classic Vienna," rolls, and cakes. Some items are individually wrapped, while others are in plastic containers.
Bakery Interior with Bagel Signage
The interior of a bakery with a prominent sign that reads "BAE GAL - Bagels with an Asian Twist". Display cases are filled with various baked goods, including bagels, pastries, and cookies. Jars of cookies and other packaged snacks are arranged on shelves. A woman is visible in the background carrying a tray of baked goods.
Savory Bread Roll with Shredded Meat and Sesame Seeds
A close-up studio shot of a savory bread roll. The roll is cylindrical and appears to be baked to a golden brown. The top surface is generously sprinkled with white sesame seeds and finely chopped green herbs, likely parsley or chives. One end of the roll is coated with a thick layer of shredded, dried meat, possibly pork floss or beef jerky. The texture of the meat is fine and fibrous. The background is pure white, isolating the food item.
Rectangular Cakes with Cream and Fruit Filling
Four rectangular slices of cake are arranged in a two-by-two grid. Each slice has a light yellow sponge cake base, a layer of green cake, and is topped with white cream frosting. The frosting is piped in parallel lines, with alternating stripes of red berry jam and dark blueberry filling. The cakes appear to be fresh and ready for consumption.
Dessert Display and Counter
A refrigerated display case filled with various cakes and pastries is visible, along with a counter featuring a tablet, hand sanitizer, and a payment terminal. A staff member wearing a black cap and mask stands behind the counter, holding a tray of desserts.
Bakery Display Case
A view of a bakery's interior, showcasing a display case filled with various cakes and pastries. The display case is well-lit, highlighting the colorful desserts. In the background, a counter area is visible with a person behind it. The overall ambiance suggests a clean and inviting establishment.
Bakery Display
A close-up view of a bakery display case filled with various baked goods. The top shelf shows bread loaves in paper bags. The middle shelf features an assortment of buns and rolls, some topped with cheese and herbs. The bottom shelf displays pastries, toast, and garlic breadsticks.
Bakery Display
A bakery interior with shelves full of bread and pastries. A sign on the wall reads "SWEE HENG 1989 Classic".
Chiffon Cake
A close-up shot of a golden-brown chiffon cake with a hole in the center, resting on a wooden board. The cake has a light and airy texture. White flowers and greenery are visible in the background.
Cakes in a display case
A variety of cakes are displayed in a refrigerated glass case. The cakes include chocolate hazelnut, pistachio strawberry delight, mango classic, tiramisu, Kung Fu Panda themed cake, and chocolate triple fantasy. Each cake has a label with its name and price.
Bakery Display
A display case filled with various cakes, pastries, and bread. In the foreground, there are sliced cakes, rainbow cake, pandan swiss roll, red velvet cream cheese cake, tiramisu cake, fruit tarts, and other pastries. In the background, there are shelves stocked with more baked goods.
Bakery Display
A display of baked goods in a bakery. The shelves are filled with jars of cookies and pastries, as well as packaged cakes and other baked items. The brand name "BAE-GAL" is visible on the wall in the background.
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