umisushi (The Seletar Mall) at The Seletar Mall
Location: 33 Sengkang W Ave, #B1-09 The Seletar Mall, Singapore 797653
Floor B1 · The Seletar Mall
Quick-service Japanese dining with affordable sushi, bento, and sashimi sets.
Quick-service Japanese dining with affordable sushi, bento, and sashimi sets.
umisushi at The Seletar Mall makes quality Japanese food accessible through a quick-service format that does not cut corners on freshness or variety. Operated by Neo Group, umisushi has positioned itself as one of Singapore's leading Japanese quick-service restaurant chains, offering an extensive selection of sushi, sashimi, bento sets, and hot dishes at competitive prices. The grab-and-go sushi displays and made-to-order hot meals cater to diners seeking a satisfying Japanese meal without the wait or expense of a full-service restaurant.The menu spans from classic salmon and tuna nigiri to hearty chirashi bowls and warm udon, ensuring options for every preference and budget. This outlet provides dine-in, takeaway, delivery, making it a practical choice for a quick lunch, a family dinner, or a convenient takeaway on the way home. Value sets and promotional bundles keep the offerings affordable, whilst the variety ensures repeat visits remain interesting.
Drop by umisushi at The Seletar Mall for a Japanese meal that balances quality, speed, and value. As a trusted name in Singapore's casual Japanese dining scene, it delivers the everyday flavours of Japan without the fuss.
Operating Hours
Overall Rating
Based on 94 Google reviews
Negative Reviews
Nicholas Tan-Raj
Very noisy and unpleasant dining experience. Almost every day around 8:00 PM, the female cashier frequently shouts promotions across the restaurant. It's very disruptive and annoying.
Whatsapp Backup
Ordered grab pick up. App shows ready at 12.46pm. Grab app shows food ready for collection but when headed over there food NOT READY and customers who ordered after me already collected their food. …
Nurul Amira Binte Salleh
Food is terribly terrible. What standard when your curry is tasteless and the egg is super salty. The rice is also dry.
Positive Reviews
Aisyah Binte Abdul Rahman
Have always been ordering their salmon and teri-teriyaki bento sets. Added a chawanmushi today! Lunch was good and all the staff are very friendly too!
Chocom
Maybe once or twice a year, I buy their off peak hours bentos. Only buy their sushi during the $1 sale. Other times, too pricey. I don't really patronize often, cause to be honest, there are 2 other japanese food nearby that is cheaper.
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Photo Gallery
umisushi (The Seletar Mall)
Umisushi by Neo Group
The exterior of an Umisushi restaurant with a prominent orange and white sign. A large promotional poster on the left advertises a $8.50 Value Bento Meal with various choices. Inside, a display case shows prepared food items, and a customer is being served. The restaurant has a modern interior with tables and chairs visible.
Umi Sushi Storefront
The exterior of a Umi Sushi restaurant with its orange and white signage visible. To the left, a Subway restaurant's signage is partially visible. In front of the Umi Sushi entrance, a promotional stand displays a deal for $1 sushi. A refrigerated display case is positioned inside the entrance.
Umi Sushi Shop Front
The exterior of a Umi Sushi restaurant with its prominent signage. Digital menu boards display images of Japanese curry and bento boxes. A poster advertises "No. 1 Fast-Glazing Japanese Bento".
Umi Sushi
The exterior of a Umi Sushi restaurant. A large sign with the restaurant's name is visible above the entrance. Inside, sushi and bento boxes are displayed in a refrigerated case. A digital menu board shows various meal options. A promotional poster for "UMIDAY" is displayed near the entrance.
Umi Sushi
The exterior of a Umi Sushi restaurant. The restaurant has a prominent orange and white sign with the name "umisushi" above the entrance. Inside, there are tables and chairs, a display case filled with sushi, and a menu board. A promotional poster for a salmon master bowl is displayed outside the entrance.
Umisushi Storefront
The exterior of an Umisushi restaurant with its orange sign featuring the logo and name. Below the sign, a digital menu displays pasta and protein options with prices. A refrigerated display case filled with sushi and bento boxes is visible, along with staff members preparing orders.
Sushi Rolls
A close-up shot of several sushi rolls, topped with seared salmon and roe. The rolls appear to be filled with crab stick, cucumber, and egg. They are presented in a black plastic container, with a side of pickled ginger and more roe.
Sushi Rolls
Close-up of two sushi rolls in a black plastic container. The rolls are topped with a savory mixture and garnished with green onions and white onion slices.
Beef Bowl with Poached Egg
A close-up shot of a beef bowl topped with a poached egg, sprinkled with sesame seeds and green onions. Pickled ginger is visible on the side. The dish appears to be served in a bowl with a dark rim.
Sushi Display
A refrigerated display case filled with various pre-packaged sushi rolls, nigiri, and other Japanese food items. A promotional sign for "Last Hour Rush" offers sushi for $1 per box and 30% off appetizers, salads, and mini platters. The display includes different types of sushi, such as salmon nigiri, California rolls, and maki rolls, all packaged in clear plastic containers.
Modern Dining Area
A clean and modern dining area with light wood tables and chairs. The walls are a textured grey, and a large mirror reflects the space. Wooden cabinets are visible on the right side.
Takeout Food Containers
A hand holds a clear plastic bag containing several stacked takeout food containers. The containers are light brown with darker horizontal stripes and a subtle wave pattern on the sides.
Noodle Dish
A close-up shot of a noodle dish served on a white plate. The noodles are topped with shredded seaweed, thinly sliced green onions, and what appears to be pieces of seafood or meat. There are also some dried bonito flakes and julienned carrots mixed in. The dish is presented in a way that suggests it is a savory appetizer or main course.
Oyakodon
A close-up shot of Oyakodon, a Japanese rice bowl dish. The dish features tender pieces of chicken and egg simmered in a savory sauce, topped with shredded nori seaweed and chopped green onions. The dish is served in a dark bowl, with the glossy sauce reflecting the light.
Restaurant Interior with Japanese Decor
The image shows the interior of a restaurant with a grey textured wall adorned with several wooden shelves. The shelves display various Japanese-themed decorative items, including fans, artwork depicting a fish and a wave, and small potted plants. The dining area features light-colored tables and chairs with wooden seats and black metal frames. The floor is made of polished wood. The lighting is provided by overhead spotlights.
Restaurant Interior
The interior of a restaurant with a long aisle of tables and chairs. A counter is visible on the right side, with a sign that reads "MORE SEATING INSIDE". The walls are decorated with a textured grey finish and a slogan that reads "Everyday meals made fresh daily!". The floor is made of polished wood.
Beef and Rice Bowl
A close-up shot of a bowl filled with white rice and topped with thinly sliced beef and onions. The beef and onions appear to be cooked in a savory sauce. The bowl has a dark brown rim with a lighter brown pattern.
Sushi display with promotional signs
A display case filled with pre-packaged sushi rolls and other food items. Above the display, there are promotional signs for drinks and a "Last Hour Rush" sale. Delivery service logos for Foodpanda and Deliveroo are visible at the top.
Close-up of Salmon Sushi Roll
A close-up, shallow depth of field shot of a salmon sushi roll. The roll is topped with a creamy, seared salmon sauce and garnished with bright orange roe. Inside the roll, visible ingredients include rice, cucumber, and what appears to be imitation crab and egg. Another sushi roll, also topped with seared salmon sauce, is visible in the foreground, sprinkled with green tobiko. The background is blurred, suggesting an indoor setting.
Pre-packaged Sushi and Side Dishes
A refrigerated display case filled with various pre-packaged sushi rolls, nigiri, and side dishes. The items are arranged in clear plastic containers, showcasing different types of sushi, including salmon nigiri, tuna rolls, and California rolls. Also visible are containers of edamame, small salads, and what appear to be pickled ginger and wasabi. The display is well-organized and brightly lit, suggesting a retail or food service environment.
Tamagoyaki with Topping
Two pieces of tamagoyaki, a Japanese rolled omelet, are presented in a black plastic container with a floral design. Each piece is topped with a creamy, pinkish sauce sprinkled with black pepper. A green plastic garnish resembling a leaf is placed on top of one of the tamagoyaki pieces.
Noren Curtain with Sushi Logo
A grey noren curtain hangs in a doorway, featuring a cartoon sushi character with a smiling face and the text "umisushi" below it. The curtain is split down the middle. The background shows a tiled wall and some furniture.
Sushi Rolls
Close-up of several sushi rolls in clear plastic packaging. One package in the foreground has a label indicating "umisushi", "Laksa Maki", price $3.20, and production date 19/07/25. The sushi appears to have toppings such as shrimp, egg, and a pink paste.
Ebiikko Eel Roll
A close-up shot of a takeout container filled with Ebiikko Eel Roll sushi. The sushi is topped with a creamy sauce, green and orange roe, and appears to be grilled. A small portion of pickled ginger is visible on the side. A label on the container reads "umisushi", "Ebiikko Eel Roll", "Price: $8.80", and "PROD Date:16/09/19".
Sushi Rolls
Three plastic containers of sushi rolls are displayed. The front container holds a "Salted Egg Maki" priced at $4.80. Behind it, a container labeled "Satay Maki" is visible, priced at $3.20. Another container to the right appears to be "Laksa" sushi, also priced at $3.20. All items have a production date of 19/07/25.
Umi Sushi Takeaway
Several plastic containers of sushi are arranged on a surface. The container in the foreground contains 'Satay Maki' sushi, priced at $3.20, with a production date of 19/07/25. A white plastic bag with the 'umisushi' logo is visible in the background.
Fried Chicken and Cabbage
A close-up shot of a dish featuring pieces of fried chicken served over shredded cabbage. The chicken appears to be glazed with a savory sauce, and the cabbage is lightly dressed. A yellow beverage cup is visible in the background.
Japanese Meal Set
A close-up overhead view of a Japanese meal set. The set includes a bowl of udon noodles with narutomaki (fish cake), seaweed, and imitation crab sticks in broth. To the left is a small bowl of chawanmushi (savory egg custard) topped with imitation crab sticks. In front of the chawanmushi are pieces of tempura, including what appears to be shrimp and vegetables. A cup of green tea with a tea bag is on the right. The meal is served on a black tray.
Noodles with Vegetables and Toppings
A close-up shot of a plate of noodles mixed with julienned carrots, zucchini, and other vegetables. The dish is topped with thinly sliced green onions, nori strips, and bonito flakes. The noodles appear to be coated in a savory sauce. The plate has a dark blue and white marbled rim.
Sushi Bites
Two sushi bites are presented in a black tray with a floral pattern. Each bite consists of rice, a yellow spread, a piece of grilled salmon, a dollop of white sauce, and topped with salmon roe. In the background, there are plastic containers with more sushi. A label on one container shows a date: 09/07/25.
Umi Sushi Cup
A close-up of a cup with the Umi Sushi logo. The logo features a cartoon salmon sushi with a smiling face. Below the sushi is the text "umisushi" and a website address "www.umisushi.com.sg". The cup is orange.
Salmon Bento Box
A bento box meal featuring a grilled salmon fillet, green noodles, corn, cherry tomatoes, and a side salad. The meal also includes a bowl of miso soup and a small bowl of dipping sauce.
Omurice with Curry
A white plate holds a serving of omurice (omelet rice) with curry sauce. The omelet is partially opened, revealing white rice inside. The curry sauce, containing visible pieces of carrots and meat, surrounds the rice and omelet. A black spoon rests in the curry sauce. In the background, a dark bowl with a red rim and a white napkin are visible on a wooden table.
Sushi Bites
Close-up of two sushi bites in black plastic containers. Each sushi bite is made of rice and seaweed, topped with a creamy orange filling, a cooked shrimp, and a slice of hard-boiled egg. A wedge of hard-boiled egg is also visible next to one of the sushi bites. The containers have a decorative pattern of gold lines and blue and pink flowers.
Rice bowl with toppings
A close-up shot of a rice bowl with various toppings. The bowl contains white rice, pieces of what appear to be fried fish or chicken, and shredded seaweed. A light brown sauce is drizzled over the ingredients. A white plastic spoon is visible on the left side of the bowl.
Takeout Food Bags
Several white plastic takeout bags are shown, some containing food items. A clear plastic container with a green garnish is visible in the foreground, along with a clear plastic lid or utensil. The logo "umisL" is visible on a clear plastic wrapper.
Promotional Sign for Drinks
A close-up shot of bottles of drink and snacks on a shelf, with a prominent red sign advertising a deal. The sign reads "Only 10¢ per bottle (limited to 1 bottle per customer)" and "BEST DEAL IN TOWN!". Several clear bottles with white caps are lined up, some with labels that say "umisushi" and "Premium Drink". To the left, a small dark bottle labeled "JAPANEST Shoyu S" is visible. To the right, a bag of "PREMIUM SALMON SKIN" snacks with "SALTED EGG FLAVOUR" is displayed. In the background, a blurred menu board shows images of food.
Noodle Dish with Egg and Soup
A close-up overhead view of a bowl of noodles topped with a hard-boiled egg, shredded seaweed, and bonito flakes. The noodles appear to be mixed with vegetables and thinly sliced meat. A cup of broth with green onions is placed next to the bowl, along with chopsticks.
Chawanmushi
A close-up shot of chawanmushi, a Japanese savory egg custard. A piece of red ingredient, possibly kamaboko or crab stick, is visible in the center of the custard. The custard has a smooth, creamy texture and a pale yellow color. The dish is served in a white ceramic bowl.
Soba Noodles
A close-up overhead view of a bowl of soba noodles, garnished with chopped seaweed and green onions. A dark cup, possibly containing a beverage, is visible in the upper left corner. The noodles are served in a textured, dark bowl with a rustic design.
Sushi display with sale sign
A display of various sushi boxes and platters in a store. A red and white sign advertises a "Last Hour Rush" with "$1 Sushi Box" and "30% OFF Appetizers/Salads/Mini Platters". The sushi boxes contain different types of rolls and nigiri.
Bento Box
A bento box meal is presented on a wooden tray. The bento box is divided into compartments containing white rice topped with furikake and a pickled plum, several pieces of fried chicken with a dollop of mayonnaise, a side salad with shredded cabbage and carrots, a small white mound topped with orange seasoning, and a portion of seaweed salad. A small bowl of soy sauce with chopsticks resting on it and a cup of miso soup are also visible.
Chicken Katsu Curry
A close-up shot of a bowl of chicken katsu curry. The dish features crispy fried chicken cutlets topped with chopped green onions and pickled ginger, served in a rich, golden curry sauce.
Salmon Skin Crisps
A display of various flavored salmon skin crisps in colorful packaging. The packaging features Japanese text and the brand name 'umisushi'. Flavors visible include 'Premium Salmon Skin', 'Salted Egg Flavour', and 'Wasabi'. A price tag indicates 'umisushi Premium Salmon Skin Crisps $10.80'.
Umisushi Food Stall
A brightly lit food stall with the Umisushi logo prominently displayed. Digital screens show menu items and prices, including "Value Top Up" sets and "Maki...licious" sushi rolls. A display case in the foreground showcases various sushi and food items. A customer is browsing the selection.
Chicken Katsu Curry
A bowl of chicken katsu curry with udon noodles. The dish features several pieces of crispy fried chicken katsu served in a rich, golden curry sauce with visible chunks of carrot and a garnish of green onions. A single udon noodle loop is visible in the sauce. A black spoon and chopsticks rest on a wooden surface below the bowl.
Udon Soup with Crab Sticks
A close-up overhead view of a bowl of udon noodle soup. The soup contains thick udon noodles, pieces of seaweed, chopped green onions, and three imitation crab sticks. There are also two slices of narutomaki (fish cake) visible. The bowl has a dark, textured exterior with a brown rim.
Bowl of Udon Noodles
A close-up overhead view of a bowl of udon noodles in a savory broth. The bowl contains thick white udon noodles, several pieces of fried tofu, and possibly daikon radish. A pair of wooden chopsticks rests on top of the noodles. The broth is a rich brown color and appears to have small bubbles on the surface. The bowl is made of a light-colored, textured material.
Assortment of Sushi and Rolls
A close-up, overhead view of a display case filled with various pre-packaged sushi and rolls. The items are neatly arranged in clear plastic containers, showcasing different types of sushi, including gunkan maki with toppings like tobiko and corn, as well as various rolls. Labels with product names and prices are visible on some containers.
Umi Sushi 17th Birthday Promotion
A promotional poster for Umi Sushi's 17th birthday celebration. It features a "Tori Teriyaki Bento" for $5.90 (U.P. $9.80). Members can get extra benefits including 17% cashback with a minimum spend of $10 and a free Korean photoshoot voucher (limited to first 300 customers). The poster also advertises a grand prize draw for an iPhone 15 Pro 128GB, with a participating period from July 8 to September 30, 2024.
Bento Boxes
Two bento boxes are shown, one with grilled salmon and the other with grilled chicken. Both boxes contain rice and side dishes. A bowl of miso soup and a cup of chawanmushi (steamed egg custard) are also visible. A promotional flyer with a $3 offer is partially visible in the background.
Udon Soup
A close-up overhead view of a bowl of udon noodle soup. The soup contains thick white udon noodles, dark green seaweed, and three slices of narutomaki (fish cake with a pink swirl). Chopped green onions are also visible. The bowl has a dark, textured exterior with a brown and white swirled pattern.
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